The paper put opinions on the constructing of the enterprise culture besides four aspects say publishing idea, publishing spirit, publishing value and publishing strategy . the paper also states other questions about enterprise culture that includes the management of cross-culture and the communication of enterprise culture 其次着重论述了层次划分,着重从出版理念、出版精神、出版价值观和出版战略四方面论述了企业文化精神层的建设,并提出了自己的见解。本文还论述了出版企业文化建设的其他相关问题:出版集团的跨文化管理和出版企业文化的传播。
It will standardize operations, straightforwardly face competition, and strive to become the mainstream distributor, reliable publishing value-added service operator and strong strategic investor in publishing industry, and to become the national book industry backbone “新华文轩”将发挥体制先进、机制灵活、品牌美誉、网络健全、专业化运作及初步形成的产业链优势,规范运作,直面竞争,努力成为我国出版业的主流分销商、值得业界信赖的出版增值服务运营商和有实力的战略投资者,做民族书业的中坚!